HTC sales continue slide, down 4% sequentially in August

HTC might have some of the best-designed and well performing device on the market with the One series, but customers are just not buying enough of them. HTC’s sales have continued sliding and declined another 4% on the month in August. 

HTC’s revenue stood at around $800 million ($NT24.019 billion) in August, down from $NT25.025 billion in July. The decline is particularly sharp when you compare it to last year’s HTC numbers - it’s a 47% drop from August 2011. 

At the same time, HTC’s big Android rival Samsung just announced it’s sold 20 million of its flagship Galaxy S III. 

HTC is definitely undergoing some tough times and it’s hard to prescribe a magic pill that would bring the company back on high profitability lane. HTC’s chief executive earlier called to employees to kill bureaucracy to bring the company back on track.